Nvidia is reportedly set to reduce the prices of its GeForce RTX 50 series graphics cards this August, following slower-than-expected sales and a growing surplus of inventory. The move comes as the company attempts to stimulate demand and address mounting stockpiles that have exceeded optimal levels.
According to reports from Chinese media outlet Mydrivers, citing industry insiders from BoardChannels, the price cuts are expected to first roll out in China later this month. The slowdown in consumer demand and an uninterrupted supply chain have contributed to a market imbalance, prompting this strategic adjustment.
Signs of price cuts have already appeared in European markets. The RTX 5090 saw a price drop from €2,329 to €2,229, while the RTX 5080 and 5070 also saw reductions of €50 and €30 respectively. These cuts, averaging around 4%, suggest that Nvidia and its partners are attempting to reset market expectations.
Meanwhile, Nvidia is preparing to launch a region-specific variant for China — the GeForce RTX 5090DD. This model is expected to come with 24GB of VRAM on a 384-bit bus, compared to the standard 32GB configuration. The change appears aimed at complying with U.S. export controls while still offering a premium GPU option to Chinese consumers, with a rumored price range of USD $1,200–$1,500.
While Nvidia had earlier claimed that the RTX 50 series was off to a strong start — reportedly selling double the units compared to the RTX 40 series in the first five weeks — the current pricing adjustments tell a more complex story. Analysts now believe manufacturers will continue discounting RTX 50 cards throughout August to preserve sales momentum and move excess stock.
The situation highlights growing tension between Nvidia’s premium pricing strategy and actual consumer demand. As the GPU market evolves, price sensitivity and regional regulation appear to be playing an increasing role in shaping product success.
